A perfect Logo is a combination of creatively designed visual image and valuable text that serves 2 important purposes: One, it tells the people the name of a company and the other, it helps people recognize the symbolic version of a company. Top notch organizations like McDonalds and Pepsi have been able to create a mark in the minds of the people with the help of their brand symbol; customers can recognize their brands just by looking at their logos alone. A huge number of companies spend millions just to get their brand logo and tagline designed right!
Why Does My Business Need a Logo?
Well, if you have started a new business, then it is absolutely the right time to have a dedicated Logo and Tagline designed for your business brand.
1) Creates an Identity
Have you ever wondered why you remember the “Apple Inc “company by the “slightly bitten apple” symbol instead of the complete name? Logos help create an identity , an ownership that instills the image strongly in the minds of the people who see it.
2) Sets you Apart from Competitors
A good logo speaks volumes about your business and the customers would understand your major area of expertise just by looking at your company’s logo. You may have your domain name sound similar to a competitor’s business, even the services offered might be the same; in such situations the only thing that helps distinguish your brand is the Logo.
3) Grabs Attention
This is the primary purpose of a Logo – to attract customer attention and keep them glued onto the business page. If you are a startup company and want to create a sensation at the first go, then creating a unique Logo for your business should be your prime concern.
4) Visuals Always Create a Memory
People tend to remember visuals and they would remember it best if the visual is engaging and attractive. Logos have a similar effect on the minds of people – a great logo not just conveys the vision of a company but also compels people to remember the symbol in the long run.
The Quintessential to a Great Logo
Logos Must be Distinct – They must be easily recognizable and should be able to convey the message vision and mission of a business. A great logo will always have the ability to create a great first impression.
Details Are Important – Even the slightest glitch in a logo design can ruin the entire designing effort. So ensure you hire a logo designer who doesn’t miss out even a minute detail while creating a logo for your business.
Give importance to the Colors Used – It is important you choose the best color palette to help your logo look consistent with your website. Total mismatches can sometimes lead to conversion disasters.
Fonts should be picked based on business – It may sound surprising, but Fonts play a crucial role in describing the theme of the business. For example, thick, bold fonts would look great for a Logo that depicts a brick& mortar business; on the other hand cursive fonts would look good for a wedding planner’s logo.
Finally, the Logo must convey the correct message about your company to the end users. So try staying to the point and keeping the logo simple yet elegant.
There are millions of free logo themes available on the internet but it is always best to hire a professional to do it for you if you intend to create a difference. Creating a unique Logo is not just a crucial part of marketing efforts but your Logo is how people will Recognize You & Remember You.