Before we step into the Social Media bandwagon, let’s for a moment steer our thinking on Search Engine Optimization (SEO).
Well, some of you may have leveraged SEO to bring your business’s search ranking on top of Google’s or Bing’s Search Engine Results Page, while some may have never heard of it. For those who do, SEO should have fueled your success quotient, but I am here to break the ice that it is SMO that completes the equation.
“Wait, what? So you mean without SEO there is no value out of SMO?” The answer is No! Yet, both go hand in hand with the perks of its own.
Stated below are some of the 7 proven ways on how SMO plays an essential part in your business.
In simple terms, it is all about creating a unique name for your business in the market. This will ensure that you are remembered by your customers and is further introduced to potential customers. And all of this is made super easy when SMO comes into play. A well-known fact is that the vast majority of the population is on Social Media. If your uniqueness is made felt in relevant Social Media channels, it’d bring its own wave of positive effects that adds to your revenue.
No matter the time and location, the people all over the world are connected over the internet and spend an ample amount of their lives on Social Media. This means money for businesses if a tactical plan is developed to get them attracted towards a specific service or product. SMO gives the privilege of targeting a selected group of the audience which is relevant to the business thus making sure that every penny invested returns multitudes of profit. Most of all, understanding your audience is the vital few points in outsmarting your competitors.
Let’s consider 2 business companies such as Apple & Banana. Apple has taken its time to create communities where more people talk about it thereby sharing the benefits they earned out of Apple. This builds a foundation for Apple and indirectly boosts its value and trust factor. But Banana is producing more intuitive products than Apple yet is least bothered by the public. Ever wonder why? Banana failed to create a buzz in the market for the people to talk about its capabilities thus ending up rotten in the trash.
As stated in point 2 and 3, the former is about the mass audience while the latter is about creating a buzz among buyers and interested parties. The more the buzz, it influences the interested parties to make a purchase which further influences their friends and so on thus extending the chain of influencers. And this means real success to the business as it adds more value which leads to more futuristic opportunities. SMO is the upper hand that converts your customers into influencers, provided the social platform you choose is well utilized to meet your cause.
True indeed that SEO can boost the ranking of your business in respective search engines. But ever wondered if Social Media too can influence the search results? The truth is sweet and the results could bag you a lot of benefits. Ensuring your presence on top social channels is definite to give you a boost on the search rankings that too on the first page. Any clicks could land the visitors right at your business front from where you can lead them through a successful sales journey.
Each social network has its own range of campaigns or events that you can make use of to grab the attention of the audience and make them participate. More the participation, the more is the integrity level of your business getting a boost. Campaigns create a buzz and it brings together all sorts of people across the globe to challenge one another to win prizes. The catch here is that the actual winner in this context is the business. With SMO, converting this traffic into customers is the key to solid revenue.
Now that we know the different aspects where SMO can help, one of the major factors to be considered is which social media platform is right for your business. Not all platforms fit your purpose, hence choosing the right one is the key. Some platforms such as Instagram and Pinterest are exclusive to visuals while platforms like Twitter are microblogs. A platform such as Facebook is considered to be a jack of all trades. Unless you know your audience, you will never know what works for you. This is possible with the help of SMO which you can do A/B testing through Ads. Getting your hands on all platforms requires more research and cost for managing while choosing the right one specific to your business goals and investing on the same could give you excellent returns.
Considering the aspects mentioned here, you can definitely master the power of SMO in your organization for sustained growth and instill the brand value to your customers.