Importance of Search Engine Optimization for Your Business Now and In The Future
This is a digitized world and almost every other person searches for a product or service online prior to making a purchase; this holds true for both B2B as well as B2C based buyers. As per the study conducted by Accenture on B2B buyers, around 94% of the consumers depend on online data to determine their purchase.
What is SEO?
In the first place, you understand what SEO is exactly prior to delving into discussions on the importance of Search Engine Optimization for a Business.
SEO, in short, is a set of protocols that are important for optimizing a website for search engines like Google, Bing, Baidu, etc. Google being the giant among all, it would be wise enough to optimize a website for this Search Engine first.
SEO helps improve the quality of a website and makes it easier to be found by potential customers. Good navigation, better site structure, technical soundness, a great domain authority, good inbound links, all of these are SEO elements that play an important role in helping a website gain visibility in the SERPs.
Have you ever wondered why more number of customers swarm into your neighbor’s hotel and miss to even give your restaurant a glance? You may have all the marketing factors intact and the aesthetics offered might be far better than what your neighbor offers. Yet the number of dedicated customers you have is less than the number entering your neighbor’s business. Well, all of this can be summed up into one important factor – “Online Presence”. Your neighbor’s business is popular socially and they have a good web presence that allows digital-loving customers to choose them over your service.
- High Visibility & Web Traffic
Once you have your business listed online, the possibility of new customers finding your business increases. If you have optimized your site well enough to work on all Search Engines, then the chances of your local business getting found on Google, Bing, etc enhances by 75% and sometimes more.
- Trust & Creditability
It is important that you establish a strong online presence and besides that you must also focus on gaining credit from customers who have already used your product or service. Google reviews or online accolades play an important role in determining the reliability of a business. Customers tend to buy from a business that has higher number of positive reviews from past customers.
Establishing a trustworthy business online takes a lot of time, effort and patience but it would be worth the effort taken.
- Local SEO allows increased Engagement
When you optimize your business for a particular location, you increase the chances of your business getting noted by local customers. Most consumers have the habit of using the term “Near Me” while searching for a service online. If you want your business to be listed first on Google’s Local Pack, then you better concentrate on optimizing your website.
- SEO helps Users have Better Experience
Most customers tend to call for support online and even list their complaints and dislike online. When you have an optimized website in place (that ranks first for customer support relevant queries), you enable customers to freely ask questions and have them answered without delay. This not just increases trust among customers but helps them have a better experience. They will directly look for your website instead of searching on Google in times of doubt or crisis, knowing very well that you would provide better customer support.
Most important of all, SEO helps you stay ahead of a competition. So if both you and your competitor are selling the same service, Search Engine optimization will help you promote your business better. The business that is optimized perfectly will likely gain more sales. So, don’t ignore SEO if you want your service reach a huge number of potential audiences.